Larry’s Foodland
Larry's Foodland is a locally owned grocery store in Livonia, Michigan, built around personal service, convenience, and neighborhood familiarity. To strengthen its local social media presence, the brand needed a cohesive brand identity and strategic content system that reflected the same trusted experience customers found in-store. The resulting work created a scalable foundation for social media, paid advertising, and future brand touchpoints.
Visual Identity I Creative Strategy I Art Direction I Content Creation I Photography I Social Media I Campaign Development
Larry’s doesn’t compete on size.
It competes on how it feels to shop there.
The strategy established a cohesive brand system built around Larry's greatest strengths, creating a recognizable identity that could scale consistently across social media, campaigns, and future brand touch points.
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HEX #11519E
RGB 17, 81, 158
CMKY 89, 49, 0, 38
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HEX #2C324A
RGB 44, 50, 74
CMKY 41, 32, 0, 71
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HEX #FFEEC9
RGB 255, 238, 201
CMKY 0, 7, 21, 0
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HEX #E3E4E5
RGB 227, 228, 229
CMKY 1, 0, 0, 10
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HEX #F28C38
RGB 242, 140, 56
CMKY 0, 42, 72, 5
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HEX #FFB521
RGB 255, 181, 33
CMKY 0, 29, 87, 0
Strategy
The strategy went beyond giving Larry’s a recognizable look. It defined how the brand could differentiate itself from larger chains by owning what it could authentically offer: convenience, familiarity, reliability, and human service. That positioning shaped who Larry’s spoke to, what it communicated, and how its content worked together to build recognition, drive store visits, and strengthen community loyalty.
Grocery shopping the way it should be.
Social Media Content
Creating profile highlights & recurring content series to build a consistent publishing rhythm
