Facebook reaches more audiences, especially with video content. Mainly an older generation platform. Less athlete reach but more parents of athletes or kids (new kids shoelace line)

Currently looking at the BRCĒ instagram account, the brand is not clear. Only about 3 seconds to catch viewers’ attention, so bio needs to give an idea of what BRCĒ is - athletic market. People need to see there is a product being sold.

Highlights give viewers a quick look at the brand. Pin posts to show viewers what the brand is about without them having to scroll through the entire account.

Centering logo profile image, more descriptive bio, and add highlights.

NEW kids shoelaces. Packaging can be made fun for this new market. Cutouts to have kids practice tying their shoes with how-to steps. Kids can learn to tie their shoes and parents won’t have to re-tie their kids laces multiple times.

New & Innovative products that make claims, like shoelaces that won’t untie during activities, can make consumers skeptical. Show the science behind the shoelaces and how they work to build credibility and trust.

Athlete posters announce who is partnering with and backing BRCĒ, but does not inform consumers on the product or convince a purchase. Focus more on campaigns and content that informs and convinces consumers this product is needed.

Content with athletes build brand reach and increases trust and credibility with consumers, but content also needs to bring in potential customers. Using campaign messages in content will inform viewers of the brand and products being sold, along with the athletes who trust and back BRCĒ. Content should bring eyes onto BRCĒ, not just athletes.

Graphics and photos catch attention of viewers faster than videos. Use a mix of both video content and photography.

Campaigns help convince consumers to make a purchase. These can also be targeted to specific market segments - Athletes, Kids (parents), Sneaker heads, and those with active lifestyles.

Potential markets to hit. BRCĒ is not just for top athletes.